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Editorial: The battle of the Turkey Twizzler

You have to hand it to Scolarest - it acted quickly to limit the damage that the Turkey Twizzler risked doing to its reputation and business. The company that supplies meals to more than 2000 primary and secondary schools came under attack in last week's episode of Jamie's School Dinners, the TV series...

Focus on ... Red Nose Day

Red Nose Day will be hosted by Lenny Henry, Jonathan Ross, Chris Evans, Davina McCall and Graham Norton, with music from McFly, Jools Holland and Keane. Expect guest appearances from Robbie Williams and Sir Elton John. - Since Comic Relief began in 1985 more than £220m has been raised for 7000 projects...

Cause-related marketing: Red nose returns

The 10th Red Nose Day takes place this week and both Comic Relief and its commercial partners are celebrating its continued success, writes Robert Gray.

Direct News brief: Howse Jackson to maintain database

The Independent Schools and Careers Organisation has hired Howse Jackson Marketing to maintain its database of parents whose children are at private schools. The database lists 52,000 homes with incomes in excess of £70,000, and is expected to grow to 200,000 by the end of the year.

Casevalue to sell wine for charities

Casevalue.com, the online wine merchant, is to work with charities to help them launch their own branded internet wine clubs.

News Brief: Meningitis Trust

Karen Baxter has been hired as communications manager for the Meningitis Trust. Joining from the RNID, where she worked as a senior media relations officer, Baxter will be responsible for the Trust's PR, marketing, publications and website.

Government tasks Ofcom with tightening rules on junk food ads on television

LONDON - Ofcom has been given the task of tightening rules on the promotion of food and drink on television and via sponsorship to ensure that children are protected from campaigns that encourage them to eat unhealthy foods.

BHF to hold pitch for smoking ads

The British Heart Foundation (BHF) is reviewing its £7m advertising account with Euro RSCG London, despite the success of its anti-smoking ads last year.

Baby-TV to target 80% of expectant mums with waiting room presence

LONDON - A new TV channel Baby-TV is being launched into ante-natal waiting rooms nationwide, designed to reach 80% of expectant mothers by 2006.

Mediaedge:cia wins £3m UK launch task for Spanish cosmetic surgery chain

LONDON - Corporacion Dermoestetica, the Spanish chain of cosmetic surgery clinics, has appointed Mediaedge:cia to handle the £3m media planning and buying account for its UK launch.


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