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Little Chef could disappear from roadsides with plans to sell

28 Feb 2005 | by Staff

LONDON - One of the UK's most recognisable logos could disappear from motorway roadsides, as the owner of Little Chef puts the chain up for sale.

The Work: Private View

25 Feb 2005

CREATIVE - Kate Stanners, executive creative director, Saatchi Saatchi

TBWA eyes £140m Persil task

25 Feb 2005 | by Emma Barns

Restructured Unilever signals marketing offensive in a move that also pitches Lowe against JWT.

Nectar set to train brand partners' employees on scheme benefits

24 Feb 2005 | by Rachel Barnes

LONDON - Nectar is embarking on an ambitious cross-sponsor promotional drive to broaden awareness of the loyalty scheme's benefits to customer-facing staff, in a bid to go past the 13m member mark.

Superbrands case studies: Mothercare

24 Feb 2005

Originally published in 'Consumer Superbrands Volume VI', July 2004. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.

Adwatch: KFC - 'Mini fillet burger'

23 Feb 2005 | by Leon Jaume Executive creative director, WCRS

I have always been partial to advertising that gets on people's nerves. (No surprise to anyone who has seen our reel recently.) While I accept that not all good ads are irritating - or irritating ads good - I largely accept George Lois' claim that 'Any ad that doesn't create a ruckus is a lousy ad'....

Retail News: Nectar set to school partners on benefits

23 Feb 2005 | by Rachel Barnes

Nectar is embarking on an ambitious cross-sponsor promotional drive to broaden awareness of the loyalty scheme's benefits to customer-facing staff, in a bid to go past the 13m member mark.

Retail News: Costcutter in ISP tie to Virgin.net

23 Feb 2005

Costcutter has signed up Virgin.net as its first ISP partner in a deal that will see branded narrowband and broadband registration CDs made available in all of its 500 convenience stores.

Retail News: Kimberly-Clark widens RFID trial

23 Feb 2005

Kimberly-Clark is to extend tests of its controversial Radio Frequency Identification technology (RFID) in the UK for the first time through trials with Tesco.

Retail choice: Firetrap flagship store, Covent Garden

23 Feb 2005 | by Oliver Lewis-Barclay, Managing director, Hooper Galton

There is a big thematic sign in the window of this store announcing 'Deadly Denim Twisted Thoughts'. Despite my best efforts, however, I could detect nothing deadly or twisted going on within. What could have been the inspiration for some interesting design turns out to be a bit of 'billy-bally-bollocks',...

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