Campaign: Second Opinion
25 Feb 2005
Andrew Griffin, managing director of specialist crisis and issues management consultancy, Regester Larkin, advises multinationals on reputation management
Andrew Griffin, managing director of specialist crisis and issues management consultancy, Regester Larkin, advises multinationals on reputation management
Client: London Borough of Sutton PR team: Citigate Communications/in-house Campaign: Re-use not refuse Timescale: Ongoing from April 2003 Budget: Under £20,000 per year London boroughs tend to be less clean than other local authorities nationally and research on residents of Sutton showed...
Client: The Phone Book from BT PR team: Band Brown Communications Campaign: Living by the Book Timescale: Ongoing from April 2004 Budget: Under £120,000 In 2003 The Phone Book from BT decided to change its traditional format into a three-way listing of A-Z residential and business with a...
Drinks industry watchdog the Portman Group's decision to effectively ban Kalashnikov Vodka - for the name's association with violence - could be an issue for a number of rival drinks brands.
Perhaps the Portman Group will now turn its attention to Johnnie Walker's just-announced £10m sponsorship of the McLaren Formula 1 racing team?
It is increasingly uncommon - quite bafflingly - for PR agencies to employ other PR agencies for their own PR.
Two weeks have passed since London Mayor Ken Livingstone told a Jewish journalist that he was acting 'like a concentration camp guard'. The Evening Standard broke its silence to label Livingstone's comments as 'arrogant' and an 'attack on democracy'. Headlines from South Africa to the Middle East and...
Reviewed by Tony Mulliken, chairman, Midas Public Relations.
Yet again, the word from the world's big marketing services holding companies is that tangible, sustainable growth is not coming from above-the-line businesses, but from more targeted, accountable areas of the communications mix.