to remove filtersITV and BBC team up for interactive push
28 Feb 2005 | by MediaWeek
The top ten creative agencies in London will be paid a visit by the BBC and ITV over the coming weeks as part of a joint project to promote interactive advertising.
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BBC picks Pepsi man for top marketing job
28 Feb 2005 | by MediaWeek
The BBC has appointed Pepsi’s European marketing boss Tim Davie as its replacement for Andy Duncan, who quit the corporation last summer to become chief executive of Channel 4.
BBC launches promo drive in Pakistan
28 Feb 2005 | by MediaWeek
The BBC World Service has launched a major marketing campaign to support its Urdu programming in Pakistan.
IPC squares up for homely re-launch
28 Feb 2005 | by MediaWeek
Homes & Gardens magazine will re-launch this week with a new format – a “squarer image-friendly size”.
Sky One censured over swearing in post-watershed Deadwood trailer
28 Feb 2005 | by Julia Pearlman
LONDON - Sky One has landed itself in trouble over broadcasting the word 'fucking' in a trailer for Western series 'Deadwood', even though it broadcast after the 9pm watershed.
PepsiCo to curb children's advertising over obesity concerns
28 Feb 2005 | by Julia Pearlman
LONDON - PepsiCo has responded to rising levels of obesity in the US with the promise that it will place voluntary restrictions on its advertising.
Mitsubishi signs Daily Mail cross-media deal
28 Feb 2005 | by MediaWeek
Associated New Media, the digital wing of Associated Newspapers, has secured an exclusive deal with car giant Mitsubishi to run across both print and online editions of the Daily Mail.
Capital One appoints DDB London to £19m UK account following US move
28 Feb 2005 | by Julia Pearlman
LONDON - McCann Erickson has lost the £19m UK account for credit card giant Capital One to DDB London, after a pitch that also included Abbott Mead Vickers BBDO.
Channel 4 rapped for animated sex film before watershed
28 Feb 2005 | by Staff
LONDON - A raunchy three-minute animated film shown on Channel 4 before the watershed has been found in breach of two Ofcom programme codes for family viewing and sex.
Daily TV Marketplace - Joey audience halves
28 Feb 2005 | by MediaWeek
Five’s gamble on signing up Friends spin-off Joey hit another low at the weekend as ratings revealed the Matt Le Blanc-fronted sitcom, only in its third week, has lost half its first audience.
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