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Mark Ritson on branding: Brand rethink shows Smarties have the answer

23 Feb 2005

It is extremely difficult to identify which companies are good at branding. One common mistake is to assume that the ownership of strong brands indicates equally strong brand management. In reality, the two very rarely go hand in hand. Take Coca-Cola. While Coke is unquestionably a power brand, the...

Brand Builders: Compass Box

23 Feb 2005 | by Jane Bainbridge

Developing blends to appeal to modern palates is key to this innovative whisky brand's growth.

Profile: Unlikely lad - David Pullan Managing director, FHM Worldwide

23 Feb 2005 | by Colin Grimshaw

When you meet David Pullan you may be inclined to ask: 'So what went wrong?' This could be a fair question to level at someone who started out on the executive fast-track - a Harvard MBA graduate who read philosophy and theology at Oxford before training at blue-chip management consultancy McKinsey...

Adwatch: The weekly analysis of advertisement recall

23 Feb 2005

Q: Which of the following TV commercials do you remember seeing recently? Last Brand Agency/TV buyer % week 1 (-) Danone Actimel Rainey Kelly Campbell Roalfe Y R/ 75 Mediaedge:cia 2= (-) Churchill EBP/MediaCom 74 2= (-) Vauxhall Corsa Delaney Lund Knox Warren/Initiative 74 4 (-) Currys...

Adwatch: KFC - 'Mini fillet burger'

23 Feb 2005 | by Leon Jaume Executive creative director, WCRS

I have always been partial to advertising that gets on people's nerves. (No surprise to anyone who has seen our reel recently.) While I accept that not all good ads are irritating - or irritating ads good - I largely accept George Lois' claim that 'Any ad that doesn't create a ruckus is a lousy ad'....

Directwatch: Sky Digital - 'Nemo Advent calendar'

23 Feb 2005 | by Kevin Scott, Creative director, Fenix Communications

Today more than ever, clients are looking for that extra edge by harnessing the power of key calendar events, social occasions and sport and leisure fixtures to recruit or re-engage consumers with their products and services. However, in their rush to generate that added sales percentage, many brands...

Directwatch: The monthly analysis of direct mail recall

23 Feb 2005

Q: Which of the following direct mailings do you remember seeing recently? Company Agency % 1 Capital One In-house, Boyden Carmichael Smith 71 2 Reader's Digest In-house 54 3 Loans.co.uk In-house 48 4 Lloyds TSB insurance Communication Solution, 45 Partners Andrews Aldridge 5 Sky Digital...

Editorial: Coke comes blinking into the sunlight

23 Feb 2005 | by Craig Smith, editor

To look out of your window, you would hardly think summer is on its way. Yet that is the view at Coca-Cola GB, where they are currently setting out the deckchairs in anticipation of bluer skies and brighter days (you understand I'm speaking figuratively, of course). The flurry of stories about the soft-drinks...

Marketer's diary

23 Feb 2005

23 February Cadbury Schweppes publishes its annual results. 25 February WPP's annual results. 28 February HSBC publishes its annual results. 1 March Arts Business awards, Barbican Centre, London. Recognises innovative partnerships between business and the arts. 1-13 March Fairtrade Fortnight....

Focus on ... Daily Mail Ideal Home Show

23 Feb 2005

This year's event has a European theme; it is built around a mock Victorian canal and piazza. - A Spanish villa has been designed by Linda Barker, while interiors duo Colin McAllister and Justin Ryan (pictured) have created a cave-style home.

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