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Net Ad Performance

Microsoft’s UK portal msn.co.uk was the most popular site for online advertising campaigns during 2004, according to new figures released by Nielsen//NetRatings.

News Corp profits up on the back of strong DVD sales

LONDON – Media giant News Corp has posted boosted quarterly profits of $386m (£205m), lifted by strong DVD sales including the release of the digitally remastered 'Star Wars Trilogy' and 'The Day After Tomorrow' from its 20th Century Fox film arm.

Sky seals liqueur deal for Entertainment Tonight

Disaronno, Italian Amaretto liqueur distributed by First Drinks Brands, has signed a deal with BSkyB for exclusive sponsorship of Sky One’s British version of Entertainment Tonight.

Spoof designer protests against latest London Ikea in ad

LONDON - Spoof designer Van den Puup is appearing in the latest Ikea advertising to promote the opening of its new London store, which will be the biggest Ikea in England.

Nivea and Heinz clean up at Product of the Year awards

LONDON - Nivea and Heinz led the way picking up at the Product of the Year awards picking up three and two gongs respectively.

Herbal Essences to sponsor C4's Desperate Housewives

LONDON - Procter & Gamble's Herbal Essences is to sponsor Channel 4's 'Desperate Housewives' in a deal believed to be worth up to £2m.

PR guru Clifford to pay damages in Hamilton libel case

LONDON - Publicist Max Clifford has paid damages to settle 24 claims of defamation brought by the former Conservative cabinet minister Neil Hamilton and his wife Christine, after remarks he made about a false rape allegation against the couple.

Cowell bolsters ties with Murdochs for new TV shows

LONDON - Simon Cowell is hooking up with Rupert Murdoch's daughter Elisabeth to co-produce a new 'high-concept game show' with her independent production company Shine.

Pedigree in £27m marketing push

Pet food brand Pedigree is to be the subject of a massive new £27m marketing and re-positioning campaign by its owner Masterfoods.

Qatar Airways in 'giant billboard' claim

Qatar Airways has claimed to have unveiled the world’s largest moving billboard, in South Africa.

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