02 Feb 2005
| by MediaWeek
Microsoft’s UK portal msn.co.uk was the most popular site for online advertising campaigns during 2004, according to new figures released by Nielsen//NetRatings.
02 Feb 2005
| by Sam Matthews,
LONDON – Media giant News Corp has posted boosted quarterly profits of $386m (£205m), lifted by strong DVD sales including the release of the digitally remastered 'Star Wars Trilogy' and 'The Day After Tomorrow' from its 20th Century Fox film arm.
02 Feb 2005
| by MediaWeek
Disaronno, Italian Amaretto liqueur distributed by First Drinks Brands, has signed a deal with BSkyB for exclusive sponsorship of Sky One’s British version of Entertainment Tonight.
02 Feb 2005
| by Jennifer Whitehead,
LONDON - Spoof designer Van den Puup is appearing in the latest Ikea advertising to promote the opening of its new London store, which will be the biggest Ikea in England.
02 Feb 2005
| by Staff,
LONDON - Nivea and Heinz led the way picking up at the Product of the Year awards picking up three and two gongs respectively.
02 Feb 2005
| by Sam Matthews,
LONDON - Procter & Gamble's Herbal Essences is to sponsor Channel 4's 'Desperate Housewives' in a deal believed to be worth up to £2m.
02 Feb 2005
| by Staff,
LONDON - Publicist Max Clifford has paid damages to settle 24 claims of defamation brought by the former Conservative cabinet minister Neil Hamilton and his wife Christine, after remarks he made about a false rape allegation against the couple.
02 Feb 2005
| by Sam Matthews,
LONDON - Simon Cowell is hooking up with Rupert Murdoch's daughter Elisabeth to co-produce a new 'high-concept game show' with her independent production company Shine.
02 Feb 2005
| by MediaWeek
Pet food brand Pedigree is to be the subject of a massive new £27m marketing and re-positioning campaign by its owner Masterfoods.
02 Feb 2005
| by MediaWeek
Qatar Airways has claimed to have unveiled the world’s largest moving billboard, in South Africa.