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LONDON - Cereal Partners has shifted the Cheerios advertising account to McCann Erickson and given incumbent Saatchi & Saatchi a new global role to promote its kids-oriented brands.
LONDON – Burger King has escaped censure over a television ad, which was criticised by some as tasteless for featuring a live cow that had been outfitted in the fast-food chain's logo.
Burger King has consolidated its £50m global advertising business into its US agency, Crispin Porter & Bogusky, dealing a blow to UK incumbent Delaney Lund Knox Warren (DLKW).
Ryvita is to overhaul its core crispbread range to update its image and emphasise its health credentials.
The frozen baby-food brand is targeting parents by striking a balance between health and convenience.
Vegetarians around the country will no doubt be tucking into turkey-style slices come Christmas Day. Guy Longworth won't be joining them.
It was the year London took gold, a frog drove adults crazy and Freddie replaced Becks. Here are 2005's most memorable events.
LONDON - Burger King has consolidated its £50m global advertising business into its US agency, Crispin Porter & Bogusky, dealing a blow to UK incumbent Delaney Lund Knox Warren.
LONDON - Heston Blumenthal, the chef who gave the world snail porridge and bacon and egg ice cream, has signed a deal that will see his sauces appearing on supermarket shelves.
LONDON – Pemberton & Whitefoord has designed a new organic snack brand, called Bright, for Lyme Regis Fine Foods featuring a smiley emoticon to reflect the growing text message culture.
