New campaign: Diet Coke
21 Dec 2005
Coca-Cola is launching the latest stage of its Diet Coke tortoise campaign on Boxing Day with an execution based on the 'Diet Coke Love Life' creative featuring its Tort character.
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Jacob's Creek in premium focus
21 Dec 2005
Jacob's Creek is to introduce a super-premium wine range in the UK as part of a global strategy rethink.
Bacardi-Martini awards global rum brief to Y&R
21 Dec 2005 | by Ben Carter
Bacardi-Martini has handed the $160m (£90.3m) global advertising account for its rum brands to WPP's Y&R group following a protracted five-way pitch.
News brief: Coca-Cola renews sponsorship deal
21 Dec 2005
Coca-Cola is renewing its sponsorship deal with UEFA by becoming an official top-tier partner, joining MasterCard, McDonald's, Carlsberg and JVC until 2009. The deal includes sponsorship rights for Euro 2008 in Austria and Switzerland.
Mark Ritson on branding: Go on, spoil yourself; everyone else is
21 Dec 2005
Deus, with its curvaceous bottle and distinctive label, looks like Champagne. It is made in a manner similar, including triple fermentation, some of it carried out in Epernay in the Champagne region of France, and the process of 'degorgement'. And, with a price tag of up to £32 a bottle in some London...
Carlsberg backs FA Cup sponsorship with on-pack drive
14 Dec 2005 | by by Staff
LONDON - Carlsberg is to back its sponsorship of the Football Association with limited-edition packaging ahead of next year's FA Cup.
Pepsi set to pull plug on £30m FA sponsorship tie
14 Dec 2005 | by Drew Barrand
Pepsi is poised to follow Nationwide Building Society by pulling its sponsorship of the Football Association.
SABMiller's Sherrington to leave top global post
14 Dec 2005 | by Ben Carter
Mark Sherrington, global marketing director at brewing giant SABMiller, is to leave the company next year.
Coca-Cola adds taurine product
14 Dec 2005 | by Nicola Clark
Coca-Cola's latest challenge to Red Bull, Advance by Powerade, will contain caffeine and the stimulant taurine - a combination of ingredients that has been banned in key European markets.
News brief: Coca-Cola to introduce new slogan
14 Dec 2005
Coca-Cola is to introduce a new advertising slogan, 'Welcome to the Coke side of life', with a worldwide campaign next year.
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