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Coca-Cola, GlaxoSmithKline and L'Oreal want global digital networks. Good luck finding one, Larissa Bannister says.
Rennie, the indigestion remedy, is to sponsor ITV's Christmas showcase package during December. The deal, which was negotiated by Andy Thompson, the controller of sponsorship and branded content at ITV Sales, and Drum PHD, covers programming on ITV1, ITV2 and ITV3.
LONDON - Indigestion remedy Rennie is to sponsor ITV's Christmas showcase package for a fifth year as the festive season approaches.
ONE TO LOOK OUT FOR - Honda - Impossible dreams Project: Impossible dreams Client: Matt Coombe, marketing communications manager, Honda (UK) Brief: Produce a brand ad that illustrates Honda's unique spirit Creative agency: Wieden Kennedy Writers: Tony Davidson, Kim Papworth, Sean Thompson, Chris...
LONDON - NiQuitin CQ, the smoking cessation brand, is to embark on a customer relationship management campaign following the appointment of Tullo Marshall Warren to handle its multimillion-pound direct business.
NiQuitin CQ, the smoking cessation brand, is to embark on a customer relationship management campaign following the appointment of Tullo Marshall Warren to handle its multimillion-pound direct business.
Kimberly-Clark has awarded OgilvyOne the direct marketing task for the relaunch of its DryNites children's pyjama pants. The agency beat Code, the incumbent, to the business.
LONDON - GlaxoSmithKline has called a pitch for the direct marketing business for its smoking cessation brand Niquitin CQ.
GlaxoSmithKline has called a pitch for the direct marketing business for its smoking cessation brand Niquitin CQ.
JOHNNIE WALKER - PAINTING - GLOBAL Project: Painting Client: Ben Anderson, brand director, Johnnie Walker Brief: Communicate that Johnnie Walker inspires personal progress with another fresh execution in the "keep walking" campaign Creative agency: Bartle Bogle Hegarty Writers: Justin Moore, Steve Robertson Art...
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