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LONDON - Co-operative Financial Services has announced it is to use a set of tools supplied by data services firm KXEN Analytics to help its direct marketing activity.
LONDON – Experian is launching a goneaway suppression file in the Netherlands, the first time a standalone suppression file has been launched in the region in 10 years.
LONDON – Prospect Swetenhams is launching a 'Tiscali' list, which featuring over 1m affluent, predominantly UK male consumers with internet access.
LONDON – A third of the UK's top 200 companies are not complying with email marketing legislation introduced two years ago, according to a new report.
LONDON - SmartFocus is to launch a campaign planning product, called SmartCampaigner, which is being targeted at marketing professionals.
LONDON - Eurostar has hired Occam to build and manage its customer database ahead of a direct marketing push to coincide with changes to the service in 2007.
There still seems to be a certain degree of negativity towards business-to-business lists within the industry, writes Marcus Oxlade, business development manager at TRG Strata.
The Market Research Society and BMRA are to merge, creating a single trade body for the UK research industry.
Mirror Group Newspapers is making its database of 300,000 respondents to promotions and competitions available for rent. The names have been collated from all its newspapers, including The Mirror and The People.
House of Fraser is targeting 200,000 consumers from its database with a Christmas email campaign. The campaign, created by digital agency Incepta Online, features an animated family preparing for Christmas.
