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Coca-Cola is renewing its sponsorship deal with UEFA by becoming an official top-tier partner, joining MasterCard, McDonald's, Carlsberg and JVC until 2009. The deal includes sponsorship rights for Euro 2008 in Austria and Switzerland.
LONDON – London 2012 has appointed Goldman Sachs director Paul Deighton as its new chief executive officer for the London Olympic Games organising committee.
LONDON – Alliance & Leicester Commercial Bank has developed a campaign with direct marketing agency TDA to support its sponsorship of Liverpool European Capital of Culture 2008.
LONDON - Sports marketing agency Fast Track is merging with sponsorship consultancy Lighthouse Communications to stengthen its offering across a range of sports including rugby and football.
LONDON – Vodafone has signed a long-term deal to be the title sponsor of the McLaren Mercedes Formula 1 team from the 2007 season, ending the mobile phone giant's sponsorship of Ferrari after next year.
Pepsi is poised to follow Nationwide Building Society by pulling its sponsorship of the Football Association.
Intel is stepping up its commitment to Formula One by signing an estimated £30m sponsorship deal with the McLaren F1 Team that begins next season.
KFC is to sponsor a one-off Ant & Dec's Christmas Takeaway on Christmas Eve on ITV1. The fast-food chain backed the most recent series of Ant & Dec's Saturday Night Takeaway earlier this year. The deal was negotiated by SPP and Walker Media with ITV Sales.
Muller is sponsoring the first Body & Soul Healthy Living Yearbook spin-off publication from The Times. It will be given away with the paper in January.
Levi's has renewed its sponsorship of the Elle Style Awards for a third consecutive year. The 2006 awards will coincide with London Fashion Week. Levi's sponsorship activity begins in the January issue of Elle and will continue throughout the year.
