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LONDON – Sky is supporting the launch of its high-definition television service next year with a marketing partnership with Sony's HD products division.
LONDON – Nintendo is taking cute puppies, handsome male actors and 'Micro Girls' to universities around the UK to promote its pet game 'Nintendogs' for the Nintendo DS and the Game Boy Micro.
LONDON - Coca-Cola and Pepsi are going head to head with the launch of coffee-flavoured fizzy drinks next year, with the latter's Cino brand expected to be an early frontrunner in the UK with a million-sample giveaway backed by TV advertising.
LONDON - Former Momentum Group CEO Brian Rees and ex-BDH director Christian James have resurfaced to launch a Manchester-based below-the-line specialist agency called If.
LONDON - Carlsberg is to back its sponsorship of the Football Association with limited-edition packaging ahead of next year's FA Cup.
LONDON - McCain Foods is to launch its first customer loyalty scheme and has hired Carlson Marketing to handle the work.
LONDON - Digital radio consortium MXR has put together a promotion giving away 239 DAB digital radios on-air and online in the run-up to Christmas.
LONDON - Ann Summers has appointed Liquid Communications to help it branch out with third-party brands and promote its over-18 parties.
LONDON – Quorn is launching its largest UK promotional campaign to date by targeting schoolchildren for the first time with a food education-themed online campaign.
LONDON - Right Guard Xtreme is launching its largest on-pack promotion, offering consumers the chance to go kite surfing in Brazil or mountain biking on a live volcano in Costa Rica.
