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WFCA launches media planning and buying arm

30 Jun 2004 | by Staff,

LONDON - WFCA Integrated has set up a media planning and buying department on the back of its recent £7m Carpetright account win.

DMS wins Children's Society donor recruitment job

30 Jun 2004 | by Staff,

LONDON - DMS has added to its raft of wins this year, with its appointment to handle The Children's Society first direct mail donor recruitment campaign in several years

The BBC's Nine Point manifesto – in full

30 Jun 2004

The BBC unveiled its future vision, where everyone in the UK has equal access to digital services - on demand, portable and personalised - transforming the relationship between audience and broadcaster, connecting audiences with each other locally, nationally and globally.

Rooney plots UK roll-out for 18 Street Striker line

30 Jun 2004 | by Rachel Barnes

England and Everton striker Wayne Rooney is preparing a nationwide launch of his Rooney 18 Street Striker brand, following his sensational performances during Euro 2004.

Mackenzie quits BT for top European role at H-P

30 Jun 2004 | by Ben Carter

Amanda Mackenzie, BT's marketing chief, is quitting after more than three years in the job to become Hewlett-Packard's (H-P) top European marketer.

Food body hits out at BMJ claim

30 Jun 2004 | by Emily Rogers

The Food and Drink Federation (FDF) has hit back at the British Medical Journal over claims that the food industry employs underhand marketing tactics similar to those used by tobacco companies.

BK to take on McDonald's with healthier range

30 Jun 2004 | by Mark Sweney

Burger King is to respond to the healthier menu items being carried by rivals such as McDonald's with the introduction of a Premium Tastes line.

Boots to add dedicated Men's Zone to branches

30 Jun 2004 | by Rachel Barnes

Boots is to focus on the booming £500m male grooming market by rolling out dedicated Men's Zone areas in its 80 biggest stores from September.

BARB puts value on sponsorship

30 Jun 2004

BARB is testing a measurement system intended to give brands a way of measuring the effectiveness of programme sponsorship.

Coca-Cola plots football activity

30 Jun 2004

Coca-Cola GB has asked advertising agency Mother to create an ad campaign to support its sponsorship of the rebranded Coca-Cola Football League.

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