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LONDON - Pfizer is targeting hayfever suffers in a new advertising push for Benadryl, the first campaign created for the brand by J Walter Thompson since it won the account last September.
LONDON - BT is to invest £17m in a marketing campaign targeting small businesses, including promotion of its new partnership with Microsoft, BT Connected & Complete, which will provide SMEs with broadband connection and technical support.
LONDON - Alton Towers has been threatened with being reported to the advertising watchdog by business leaders for a website, Ihatework.co.uk, that encourages staff to take sick days to visit its amusement park.
LONDON - Marketing-related and CRM technology budgets have increased for the first time in three years, according to a survey of visitors to the recent Technology for Marketing 2004 event.
LONDON – A joint venture formed by 40 of Trinity Mirror's Scottish newspaper titles is behind the launch of a pan-Scottish recruitment site called Scotcareers.
LONDON - Financial news operation Reuters said its market share fell to 37% overall for 2003 but was confident that it would win back business with new products.
