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How UK organisations can conquer US vertical industries effectively

05 Apr 2004 | by Flora Iacchia

It has become increasingly difficult for UK companies to sell to the US if they lack Stateside customers who can act as local references. US-based marketing and PR consultant Flora Iacchia explains how marketers can overcome this hurdle.

Case Study: The National Trust - direct marketing as brand leader

01 Apr 2004 | by Professor Angus Jenkinson and Branko Sain

Direct marketing is extremely important to the development of the National Trust and is instrumental in developing a brand strategy.

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