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Men's monthly magazines have seen the market they operate in change rapidly. Thomas Williams reports on how the entry of weekly titles and a shift in reader attitude is forcing the stalwarts to rethink their raison d'etre.
As Burnley embarks on an image makeover, Sarah Robertson investigates how towns in the North of England are boosting their image to attract business and tourists and quash the prejudices of a London-centric media.
The past week in media was in danger of turning into a drunken evening down at the 19th hole of a provincial golf club, writes Ian Darby .
With fresh and chilled foods rising in popularity, Rachel Barnes uncovers a revolution taking place in the freezer aisle.
With The Independent and the Daily Mail poised for new sports editors, and major events such as Euro 2004 just around the corner, Ian Hall examines how the broadsheets' sports sections work with PR practitioners
The former Department of Transport comms director has written an explosive debut novel, blowing the lid on Government spin doctors. Here, he explains why...
The wine industry is a hotbed of PR activity as New World-based companies seek to cultivate their brand image among consumers through the creative use of PR campaigns. Richard Cann reports on the battle raging
Liz Hewitt's first experience of the media came at the tender age of 12. 3i's former director of corporate affairs was one of several children interviewed in 1969 by a Milwaukee camera crew reporting on her school in Wisconsin.
At the end of my road there's a poster site that every month or so holds an ad for a differently dull female singer-songwriter. The sort that are advertised during lame imported light comedies on Channel 4 watched mainly by single women in their thirties, writes Ian Darby .
What is the most comprehensive way for companies to measure advertising effectiveness? Louella Miles investigates. Claimed ad awareness, or recall, is a metric that has stood the test of time and is viewed worldwide as the best means of assessing advertising effectiveness.
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