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Ideal World gets Freeview slot

Ideal Shopping Direct has significantly enhanced its audience reach for Ideal World by joining Freeview, reports Hilary Way.

Woolwich and Iceland sign Amra deals

Amra’s Capital Package has celebrated two major deals with campaigns for Woolwich Building Society and Iceland worth around £550,000.

Gardam named to head review into BBC digital services

LONDON - Tim Gardam, former director of television at Channel 4, is to head the reviews of the BBC's digital television and radio services, along with Patrick Barwise.

Enter the Entreé

Entrée, a new glossy magazine for Scotland’s chefs and restaurateurs, has been launched by Media World, reports Hilary Way.

Daily TV Marketplace - Little paradise in Spain for DIYers

New reality show Trouble in Paradise could spell trouble for schedulers after only 2.6 million viewers tuned in to ITV1 last night for the opening episode.

Trendy golfers targeted with new mag

IPC Country and Leisure Media has launched Total Golf, a magazine available every six weeks during the summer for fans of the woods and irons, writes Hilary Way.

JWT dramatises rapid reaction in debut Benadryl work

LONDON - Pfizer is targeting hayfever suffers in a new advertising push for Benadryl, the first campaign created for the brand by J Walter Thompson since it won the account last September.

PHD hits out as Pizza Hut calls pitch for £11m media task

LONDON - PHD has resigned its £11m Pizza Hut media planning and buying account, after the fast-food restaurant chain announced it intended to review the business for the second time in as many years.

Dazed gifts 10% of ad revenue to Aids charity in UK first

LONDON - Dazed & Confused is marking 10 years of democracy in South Africa with an issue in July dedicated to marking a decade of freedom, and will donate of 10% of its advertising revenues to fight Aids in Africa.

Elle Deco appoints Ogundehin as editor to replace Loos

LONDON – Elle Decoration, the modern homes title, has appointed Michelle Ogundehin as its new editor to succeed Rachel Loos, who is moving to France.

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