29 Apr 2004
| by MediaWeek
Tri-Direct has won the consolidated £4m media planning and buying for house building company Westbury.
29 Apr 2004
| by MediaWeek
The Carphone Warehouse’s home phone company TalkTalk is to sponsor Channel 4’s fifth series of Big Brother, including repeats on E4, interactive TV and the Big Brother website, writes Hilary Way.
29 Apr 2004
| by Jennifer Whitehead,
LONDON - Alison King, a former model and television actress, has been chosen as the new face of Boddingtons, following in the footsteps of Melanie Sykes by appearing in a new advertising campaign for the beer, created by Bartle Bogle Hegarty.
29 Apr 2004
| by Staff,
LONDON - A bidding war between the BBC and ITV for live terrestrial rights to Premier League football matches is imminent after cable firms dropped out of the running.
29 Apr 2004
| by MediaWeek
Ford is to sponsor TalkSport’s Breakfast Show in a deal believed to be one of the car manufacturer's biggest ever radio sponsorships, reports Hilary Way.
29 Apr 2004
| by Jeremy Lee,
LONDON - TalkTalk, the fixed-line phone service from Carphone Warehouse, is sponsoring this year's series of 'Big Brother' on Channel 4.
29 Apr 2004
| by Rachel Gardner,
LONDON - The future of J Walter Thompson's deputy chairman and managing partner, Harry MacAuslan, has been thrown into uncertainty.
29 Apr 2004
| by MediaWeek
The antics of inmates in a fictional women’s prison attracted more viewers than the harsh realities of real life when Bad Girls and Crimewatch UK went head to head at 9pm last night.
29 Apr 2004
| by Staff,
NEW YORK - Americans have been able to win careers, partners and plastic surgery thanks to reality television, but a new show, 'Be My Baby', is pushing the boundaries even further by giving away a baby as a prize.
29 Apr 2004
| by Staff,
LONDON - TNT, the delivery service, is looking for an above-the-line agency to promote its TNT Express delivery service on an international basis.