28 Apr 2004
| by MediaWeek
Bury Metro News, Bury Council’s free newspaper for residents, has been radically overhauled to give a more modern look along with more features, writes James Livesley.
28 Apr 2004
| by Jennifer Whitehead,
LONDON - Simon Pegg, star of the hit British film 'Shaun of the Dead', has lent his voice to a new series of radio ads as part of a £3m campaign promoting London as a tourist destination in the US.
28 Apr 2004
| by Staff,
LONDON – Sir Elton John has sparked a row over Fox TV's 'American Idol' by branding American viewers 'incredibly racist' as they voted to boot out black female singer Jennifer Hudson, one of the favourites to win.
28 Apr 2004
| by Jennifer Whitehead,
LONDON - A new study has identified seven kinds of consumer among the over-50s market including the relaxed and responsible Super Troopers, and the poorer, less healthy Anchored in the Pasts.
28 Apr 2004
| by Staff,
TORONTO – MDC Partners, the Canadian marketing services, has again been shopping in the US taking a minority stake in Mono, the Minneapolis creative shop launched in January.
28 Apr 2004
| by Staff,
LONDON - Comcast has abandoned its $47.9bn hostile bid for entertainment giant Walt Disney, citing lack of interest in the deal from the Disney board.
LONDON - Ladbrokes dramatically slashed the odds on Michael Jackson becoming the next BBC director-general from 16/1 to 4/1 after it emerged that he is set to depart US broadcaster Universal Television ahead of its merger with NBC.
28 Apr 2004
| by Jennifer Whitehead and Mark Sweney,
LONDON - New games and a new advertising strategy have helped Camelot see sales for the National Lottery increase by £40m over the last year, the first increase in sales for six years, as it strikes a deal with Tesco to allow customers to buy tickets at checkouts.
28 Apr 2004
| by Jules Grant,
LONDON - Women get into a bit of a panic in Heat's latest ad campaign, where readers have to deal with a world without the celebrity magazine.
28 Apr 2004
| by Staff,
LONDON – WPP Group has strengthened its board with the appointments of former Royal & Sun Alliance chief executive Paul Spencer and the chairman of the global consulting firm Bain & Company, Orit Gadiesh.