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Freeserve name disappears as ISP rebranded Wanadoo

01 Apr 2004 | by Jules Grant,

LONDON – The Freeserve name is to disappear as the UK's biggest ISP is rebranded to Wanadoo as part of its French parent's £20m attempt to position itself as an international force and leader in the broadband market.

Harry Hill voices new £1m campaign for Jacob's Tuc

01 Apr 2004 | by Jennifer Whitehead,

LONDON - The comedian Harry Hill has lent his voice to a new £1m ad campaign for Jacob's Tuc biscuits, created by Euro RSCG London.

Saatchis snatches £28m pan-European Lexus account

01 Apr 2004 | by Emma Barns,

LONDON - Saatchi & Saatchi has won the £28m pan-European Lexus creative account, which it will run out of its recently launched subsidiary, Team One Europe.

ZenithOptimedia in pole position to win £33m O2 work

01 Apr 2004 | by Staff,

LONDON - ZenithOptimedia is tipped to secure the £33m consolidated O2 media planning and buying account.

Metro to fight the tabloid trend with broadsheet launch

01 Apr 2004 | by Jules Grant,

LONDON - Commuter title Metro is making the landmark move of launching a broadsheet version after research found that some readers prefer the bigger displays and larger format.

Bernard shifts from Lowe to head Initiative in Europe

01 Apr 2004 | by Jennifer Whitehead,

LONDON - Initiative Worldwide, the Interpublic Group-owned media network, has named Lowe Europe president Philippe Bernard as EMEA president taking over from Sergio Lorca.

Byford says independence of the BBC is non-negotiable

01 Apr 2004 | by Staff,

LONDON - Mark Byford, acting director-general of the BBC, has issued a defence of the broadcaster ahead of tomorrow's appointment of a new chairman saying the corporation's independence is 'non-negotiable'.

MacKenzie hits back at Rajar chairman Lord Gordon

01 Apr 2004 | by Staff,

LONDON – Kelvin MacKenzie has blasted back at comments made by Rajar's chairman regarding Transport for London's independent research into electronic versus diary measurement of radio audiences.

Sony Ericsson denies £30m international review plans

01 Apr 2004 | by Staff,

LONDON - Sony Ericsson has denied that it is planning to review its £30m international media planning and buying account held by WPP Group's Mediaedge:cia.

JWT hunts managing director as King nets Kraft job

01 Apr 2004 | by Rachel Gardner,

LONDON - J Walter Thompson is hunting for a managing director following Ros King's appointment to the role of global business director on Kraft Foods.

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