Brand Health Check: Evening Standard
22 Dec 2004 | by James Curtis
Associated Newspapers has launched a free 'lite' version of its flagship London evening paper to bolster the brand, but in doing so risks driving the title to extinction.
LONDON – Aegis-owned media agency Carat has been awarded the £3.5m UK planning and buying business for Allied Carpets after beating incumbent AMS Media.
Associated Newspapers has launched a free 'lite' version of its flagship London evening paper to bolster the brand, but in doing so risks driving the title to extinction.
A host of Grumpy Old Women helped BBC Two clinch the top spot last night, attracting 4.8 million viewers in the 9pm primetime slot.
Magazine giant Highbury House Communications has said monthly titles have been hit by a downturn in sales and advertising revenue during the last three months in what they admit has been a "difficult" year.
IPC Media’s Yachting Monthly and Motor Boat & Yachting magazines have been given a major makeover to coincide with the London Boat Show in the New Year.
1 Honda Diesel 'grrr' - This spot kicks 'cog' in its shiny metal arse. Rabbits, rainbows and flowers lead the revolution against dirty, noisy diesel engines in a cheery world of happy primary colours. Sheer animated bliss.
LONDON - Intense speculation is surrounding the senior management line-up at troubled Interpublic Group as chief executive David Bell has yet to sign a new contract.
HomeChoice broadband and television users will be the first in London to receive local bulletins 24 hours a day and full access to ITV’s news archives.
LONDON - An Underground poster campaign for the morning after pill, Levonelle, featuring the strapline 'Immaculate Contraception' has been pulled after being found offensive, following complaints from religious groups.
LONDON – Microsoft has sold its pioneering eight-year-old online magazine Slate to The Washington Post.