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Review of 2004 - 10 biggest marketing moments

22 Dec 2004

It was the year McDonald's sold salads, Coke sold tap water and obesity set the agenda. Here are 2004's most memorable events.

Brand Health Check: Evening Standard

22 Dec 2004 | by James Curtis

Associated Newspapers has launched a free 'lite' version of its flagship London evening paper to bolster the brand, but in doing so risks driving the title to extinction.

Yahoo! European president Chappaz in shock departure

22 Dec 2004 | by Staff,

LONDON - Yahoo! Europe has been rocked by the departure of president Pierre Chappaz, who has quit after just two months in the role.

McDonald's bows to critics over salad dressing

22 Dec 2004 | by Mark Sweney

McDonald's has caved in over criticism of the fat content of its Salads Plus menu by replacing its dressings with low-fat, low-calorie versions.

Diet Coke widens target with £10m lifestyle push

22 Dec 2004 | by Mark Sweney

Coca-Cola is planning its biggest overhaul of Diet Coke in a decade to reposition it as a 'lifestyle' brand and move it beyond its core female market.

GSK shifts Ribena out of Grey in strategy rethink

22 Dec 2004 | by Ben Carter and Mark Sweney

GlaxoSmithKline (GSK) is moving its £5m advertising business out of Grey London as part of a strategic review of the 68-year-old brand.

ABF consolidates £20m task in ZenithOptimedia

22 Dec 2004 | by Colin Grimshaw

Associated British Foods (ABF) has centralised its media planning and buying into ZenithOptimedia, as it plans to increase its media budget by 50% to £20m next year to back a number of product launches.

BBC plans Good Homes activity

22 Dec 2004

BBC Magazines is investing £500,000 in a multimedia campaign to promote BBC Good Homes as part of a £12m marketing spend over the next five years.

Air Miles leaves Grey for Big Al's

22 Dec 2004

The Air Miles Travel Company is switching its £3m ad business from Grey London to Big Al's Creative Emporium ahead of a major promotional campaign next spring.

Gillette extends Venus razor line

22 Dec 2004

Gillette is to introduce a women's version of its M3 Power razor to broaden the offering of its Venus brand.

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