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Merry Christmas and a prosperous New Year

23 Dec 2004 | by Staff,

Brand Republic wishes all of its readers a happy Christmas and a prosperous 2005. We'll be back on January 4. We leave you with your top 10 most read breaking news stories of 2004, starting with WPP winning the $600m global HSBC account and Oprah Winfrey giving away 300 cars.

Aegis to pay up to $50m for US digital marketing shop

22 Dec 2004 | by Staff,

LONDON – Aegis has acquired US internet search marketing agency iProspect.com in a deal that could net the founders of the firm $50m (£26m).

Review of 2004 - 10 biggest marketing moments

22 Dec 2004

It was the year McDonald's sold salads, Coke sold tap water and obesity set the agenda. Here are 2004's most memorable events.

TV ads up as C4, Five and multichannel boost audiences

22 Dec 2004 | by Sam Matthews,

LONDON - Advertising revenue across ITV, Channel 4, Five and multichannel increased by 6% in 2004 as audiences grew, according to Starcom's media market report.

Carat awarded £3.5m Allied Carpets UK media account

22 Dec 2004 | by Sam Matthews,

LONDON – Aegis-owned media agency Carat has been awarded the £3.5m UK planning and buying business for Allied Carpets after beating incumbent AMS Media.

Brand Health Check: Evening Standard

22 Dec 2004 | by James Curtis

Associated Newspapers has launched a free 'lite' version of its flagship London evening paper to bolster the brand, but in doing so risks driving the title to extinction.

The 10 Best TV Ads of 2004

22 Dec 2004

1 Honda Diesel 'grrr' - This spot kicks 'cog' in its shiny metal arse. Rabbits, rainbows and flowers lead the revolution against dirty, noisy diesel engines in a cheery world of happy primary colours. Sheer animated bliss.

Speculation on IPG top brass as Bell yet to sign contract

22 Dec 2004 | by Staff,

LONDON - Intense speculation is surrounding the senior management line-up at troubled Interpublic Group as chief executive David Bell has yet to sign a new contract.

Morning after pill ad ruled offensive on religious grounds

22 Dec 2004 | by Staff,

LONDON - An Underground poster campaign for the morning after pill, Levonelle, featuring the strapline 'Immaculate Contraception' has been pulled after being found offensive, following complaints from religious groups.

Washington Post to acquire Microsoft's Slate magazine

22 Dec 2004 | by Gordon MacMillan,

LONDON – Microsoft has sold its pioneering eight-year-old online magazine Slate to The Washington Post.

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