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Christmas Media Choice - Standard Lite

14 Dec 2004 | by MediaWeek

Mediaweek.co.uk is looking out for the turkeys and crackers in medialand in the run up to Christmas. But what will Sheelagh Doyle, our senior reporter, make of the Standard Lite?

Media Moment 2004 - David Newell

14 Dec 2004 | by MediaWeek

David Newell, director of regional press industry body, The Newspaper Society, realised 2004 was going to be a good year when an email from the Advertising Association arrived in June.

ABC1 pledges revolutionary ad shift

14 Dec 2004 | by MediaWeek

Disney’s new entertainment channel ABC1 has announced it will dispense with traditional end breaks between programmes in a bid to retain viewers and increase stand-out for advertisers.

Auto Trader pushes promo with industry gifts

14 Dec 2004 | by MediaWeek

Used car magazine Auto Trader has sent its key industry contacts early Christmas presents of free mobile phones and £10 phone cards as part of a direct mail campaign to promote its section for new cars.

Lite relief for Standard as freesheet finally launches

14 Dec 2004 | by MediaWeek

Associated Newspapers’ Standard Lite hit the streets today amid growing concern within media agencies that an increased audience obtained from the free title will be used to hike up ad rates.

IPC hire ex-Capital sales boss for tx role

14 Dec 2004 | by MediaWeek

IPC tx – the TV listings publishing division of IPC Media – has appointed Capital Radio’s former network sales manager, Marc Beeney, as its advertising director.

Second set demand drives digital take-up

14 Dec 2004 | by MediaWeek

The latest Ofcom update on digital take-up, published today, showed that an increasing number of new sales of set top boxes are now going to homes that have already switched to digital.

New front in search war as Google brings libraries online

14 Dec 2004 | by Gordon MacMillan,

LONDON – Google has signed deals with seven major libraries, including Oxford University and Harvard University, and plans to put their collections on to the web.

Christmas Media Choice - LivingTV2

14 Dec 2004 | by MediaWeek

Mediaweek.co.uk is looking out for the turkeys and crackers in medialand in the run up to Christmas. Chief reporter Ian Quinn was home early last night to catch the launch of LivingTV2.

BBC Four asks if there was ever anything good on TV

14 Dec 2004 | by Gordon MacMillan,

LONDON – BBC Four is asking if there was ever anything good on British television in 'TV on Trial', which debates the worth of presumed classics, including 'I, Claudius', and 'Brideshead Revisited', and asks were they really as good as we remember?

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