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Editorial: No single answer to DM having the Midas Touch

31 Dec 2004 | by Bill Britt, Editor, bill.britt@haynet.com

With each passing year I become more convinced that there is no magic bullet in business.

Telewest's latest drive has seasonal theme

31 Dec 2004 | by Melanie May

Telewest Broadband is using a Christmas-themed campaign to win over BT customers to its Talk International phone package.

£50m wasted in financial sector on unused data

31 Dec 2004

The financial services sector is wasting £50m a year through unnecessary data costs, according to financial services forum Tank!.

Corporate TPS registration shows sharp increase

31 Dec 2004

Hopes that Corporate TPS (CTPS) registrations had begun to plateau have been shattered after new figures show a huge spike in joiners between October and November.

Abacus launches pooled database for B2B sector

31 Dec 2004

Abacus has launched a pooled database for B2B marketers in which members contribute customer information from catalogue sales, including all transactional data.

Jigsaw's link-up

31 Dec 2004

The Jigsaw Consortium has appointed Alchemetrics as its database services provider. The three-year deal will see Alchemetrics work with the Consortium's brand and relationship marketing teams in the planning, execution and management of data-driven marketing activities, as well as reinforcing the quality...

FIRSTPLUS gets help

31 Dec 2004

Secured loans firm FIRSTPLUS Financial Group has appointed Proximity London as its data consultancy. The agency will take on the segmentation, targeting and evaluation of marketing activity, and will also create the first customer value model.

Ebiquita's new lists

31 Dec 2004

Ebiquita has launched lists aimed at simplifying segmentation. They include Affluent Greys, consumers aged 56-75 living in the most affluent areas; Next Generation, comprising 18-24 year olds; Right to Buy, a list of individuals likely to purchase a house under the right-to-buy scheme; and Sub-Prime...

Call centres slow up

31 Dec 2004

A Prospect Swetenhams report into the financial performance of leading call centre firms over the past three years has revealed that sales growth deteriorated over this period. The second half was much slower with just six per cent growth compared to 18 per cent in the first.

Audi goes high-tech to promote new car

31 Dec 2004 | by Melanie May

Audi is sending out USB memory sticks in a campaign to promote its new A4 model to key prospects. The memory sticks are Audi-branded, and contain a five-minute video along with a number of interactive features, all designed to show off the new car.

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