to remove filtersBBC plans Good Homes activity
22 Dec 2004
BBC Magazines is investing £500,000 in a multimedia campaign to promote BBC Good Homes as part of a £12m marketing spend over the next five years.
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ABF consolidates £20m task in ZenithOptimedia
22 Dec 2004 | by Colin Grimshaw
Associated British Foods (ABF) has centralised its media planning and buying into ZenithOptimedia, as it plans to increase its media budget by 50% to £20m next year to back a number of product launches.
Air Miles leaves Grey for Big Al's
22 Dec 2004
The Air Miles Travel Company is switching its £3m ad business from Grey London to Big Al's Creative Emporium ahead of a major promotional campaign next spring.
Gillette extends Venus razor line
22 Dec 2004
Gillette is to introduce a women's version of its M3 Power razor to broaden the offering of its Venus brand.
New campaign: Sky Sports
22 Dec 2004
Sky Sports is promoting the breadth of its sports programming schedule in 2005 with a TV campaign using the tag 'Sport for All'. Ads will feature sporting stars alongside ordinary sports fans. Celebrities featured include rugby's Sir Clive Woodward, boxing's Ricky Hatton and golf's Ryder Cup star Ian...
Retailers delist hoki fish fingers
22 Dec 2004
Unilever's attempts to source all its frozen fish from sustainable sources has been dealt a major blow with the delisting of its Captain Birds Eye hoki fish fingers.
Ariel Non Bio wins 'allergy-free' seal of approval
22 Dec 2004 | by Samuel Solley
Ariel will be the first detergent to claim that it offers consumers allergy-free washing after securing endorsement from the British Allergy Foundation.
Tesco offers glycaemic index logo to food firms
22 Dec 2004 | by Rachel Barnes
Tesco is in talks with major brand manufacturers to roll out its glycaemic index (GI) logo on their products, even though they could be sold in rival supermarkets.
LG to hand £27m job to Euro RSCG
22 Dec 2004
LG Electronics is poised to select Euro RSCG to handle its 40m euro (£27.4m) pan-European ad account, as it seeks to establish itself as a top-tier electronics manufacturer in the region.
Rallying body in broadband drive
22 Dec 2004
The World Rally Championship (WRC) is to capitalise on the sport's popularity with a broadband subscription service called WRC+.
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