29 Aug 2003
| by Ian Darby
Abbott Mead Vickers BBDO and McCann-Erickson remain the largest agencies in the UK, despite a fall in billings at AMV.
29 Aug 2003
Bliss has signed two directors: Jim Weedon from RSA and the French director Fred Garson. Weedon has directed and edited campaigns for Adidas, while Garson's work includes campaigns for Nokia, Pepsi and Lipton Tea.
29 Aug 2003
Dennis Publishing launches a new magazine, Custom PC, this week. Aimed at PC enthusiasts aged 18 to 35, it targets heavy consumers of IT equipment with high disposable incomes.
29 Aug 2003
| by Ian Darby
Is The Sunday Times right to be so proud of its new baby, The Month, Ian Darby asks.
29 Aug 2003
| by Emma Barns
So, it's the moment of truth: 192 has been sent firmly into retirement.
29 Aug 2003
| by Rachel Gardner
Spoof ads aren't always a joke. There can be pitfalls too, Rachel Gardner writes.
29 Aug 2003
Now that the 192 Directory Enquiries Service is no more, confusion still reigns over the new 118 marketplace. Product differentiation between the services is almost impossible to gauge but it's one of the purest marketing scenarios in which to judge the saliency of advertising: all of the service providers...
29 Aug 2003
| by Stuart Elliott, the advertising columnist at The New York Times
The 60s American novelty song Monster Mash proclaimed that the title dance "caught on in a flash". So too has the contemporary phenomenon known as flash mobs, a term coined to define gatherings of strangers for brief periods to perform offbeat, even wacky tasks.
28 Aug 2003
| by Ravi Chandiramani
Nokia is funding a pan-European reality TV series, Fashion House, as it attempts to underline its credentials as the vanguard of style as well as technology.
28 Aug 2003
| by Sam Solley
ViewSonic, the maker of monitors and handheld PCs, has hired Fujitsu Siemens marketing director Mel Taylor to the new position of vice-president, director of marketing, Europe.