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AMV heads billings list with ZenithOptimedia

Abbott Mead Vickers BBDO and McCann-Erickson remain the largest agencies in the UK, despite a fall in billings at AMV.

HOTLINE: Bliss signs two directors

Bliss has signed two directors: Jim Weedon from RSA and the French director Fred Garson. Weedon has directed and edited campaigns for Adidas, while Garson's work includes campaigns for Nokia, Pepsi and Lipton Tea.

HOTLINE: Dennis Publishing launches new magazine

Dennis Publishing launches a new magazine, Custom PC, this week. Aimed at PC enthusiasts aged 18 to 35, it targets heavy consumers of IT equipment with high disposable incomes.

MEDIA: SPOTLIGHT ON THE MONTH - The Sunday Times banks on CD-Rom to attract under-35s

Is The Sunday Times right to be so proud of its new baby, The Month, Ian Darby asks.

MEDIA: STRATEGY OF THE WEEK - BT DIRECTORY ENQUIRIES. Giant yellow Post Its adorn thousands of sites all over the nation

So, it's the moment of truth: 192 has been sent firmly into retirement.

CLOSE-UP: LIVE ISSUE - SPOOF ADS. Is a spoof a clever homage or just a lazy rip-off?

Spoof ads aren't always a joke. There can be pitfalls too, Rachel Gardner writes.

EDITORIAL: WCRS's 118 118 ads are doing their job

Now that the 192 Directory Enquiries Service is no more, confusion still reigns over the new 118 marketplace. Product differentiation between the services is almost impossible to gauge but it's one of the purest marketing scenarios in which to judge the saliency of advertising: all of the service providers...

OPINION: Stuart Elliott in America

The 60s American novelty song Monster Mash proclaimed that the title dance "caught on in a flash". So too has the contemporary phenomenon known as flash mobs, a term coined to define gatherings of strangers for brief periods to perform offbeat, even wacky tasks.

Nokia creates fashion TV show for Channel 4

Nokia is funding a pan-European reality TV series, Fashion House, as it attempts to underline its credentials as the vanguard of style as well as technology.

ViewSonic names European boss

ViewSonic, the maker of monitors and handheld PCs, has hired Fujitsu Siemens marketing director Mel Taylor to the new position of vice-president, director of marketing, Europe.

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