Kobe Bryant's Sprite spokesman role taken by rookie
22 Aug 2003 | by Staff,
NEW YORK - Coca-Cola has replaced basketballer Kobe Bryant, who is facing rape charges in the US, with a rookie player tipped as the next big thing, LeBron James.
LONDON - Quiet Storm has hired former HHCL/Red Cell creatives Cat Campbell and Jo Wallace as the company expands its business, including last week's £3m Emap account win.
NEW YORK - Coca-Cola has replaced basketballer Kobe Bryant, who is facing rape charges in the US, with a rookie player tipped as the next big thing, LeBron James.
LONDON - Jackie Chan and a £1.5m advertising campaign are the weapons that the Hong Kong Tourism Board is hoping will defeat the slump in UK tourism to the region after the Sars crisis.
LONDON - Future Publishing has bought Carlton Stanhope Media's Future Home magazine and folded it into own recently launched Wallpaper-type technology magazine Digital Home.
LONDON - Reckitt Benckiser, Procter & Gamble and BT are among a consortium of advertisers believed to be behind the launch of a new digital TV channel dedicated to interactive ads.
LONDON - Dance music brand Ministry of Sound is launching a branded local radio show across GWR-owned The Mix network's 31 local radio stations.
LONDON - Danone Activia Yoghurt is to sponsor a new medical drama on ITV1 called 'Sweet Medicine', the channel's replacement for 'Peak Practice', in a deal worth more than £600,000.
LONDON – ITV managing directors Clive Jones and Mick Desmond have slammed David Elstein's plans to spin off the network's sales houses, part of his alternative plan for ITV, which he believes will save the network £100m.
LONDON - Nestle is risking the ire of ardent female football fans by extending its Yorkie 'not for girls' advertising to the sponsorship of Sky Sports' 'Soccer AM' television programme.
LONDON - The future of several ZenithOptimedia offices across the world has yet to be resolved despite Publicis acquiring full control of the media network this week.