to remove filtersTonic creates brand idenity for Jodie Kidd's Pret-a-Polo
20 Aug 2003 | by Staff,
LONDON – Tonic Communications has created the corporate identity for Pret-a-Polo, the high-profile events company formed by supermodel Jodie Kidd.
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Smash Martians to relaunch as nostalgia market grows
20 Aug 2003 | by Staff,
LONDON - The Smash Martians are back, with licensing firm KDBC Media hoping to translate their popularity as ambassadors for instant mashed potato products into merchandising opportunities.
Dutton Merrifield to design first packs for Groovy Foods
20 Aug 2003 | by Jennifer Whitehead,
LONDON - The Groovy Food Company, the Exeter-based company set to launch its first product later this year, has appointed branding agency Dutton Merrifield to work on a packaging and brand development project.
Strongbow teams up with Virgin D3 for rebranding drive
20 Aug 2003 | by Staff,
LONDON - UK cider brand Strongbow has appointed youth marketing specialists Virgin D3 to handle the rebranding of 40,000 T-bar badges and tap handles in on-trade outlets across the UK.
Palm focuses on originality with name and logo change
20 Aug 2003 | by Ravi Chandiramani,
LONDON - Handheld computing company Palm has rebranded as PalmOne to re-establish its credentials as the pioneer of the category.
London 2012 bid kicks off quest for agencies
20 Aug 2003 | by Mark Kleinman,
LONDON - London 2012, the organisation aiming to bring the Olympic Games to London, is drawing up a shortlist of agencies to build a strategic brand vision for the bid.
The Number ups parody of BT with Post-It campaign
20 Aug 2003 | by Ravi Chandiramani,
LONDON - The Number is planning a broadside at BT's £10m directory enquiries Post-It note advertising campaign, as the market reaches fever pitch with 192's switch-off at midnight on Saturday.
Newspaper Society restructures marketing operation
20 Aug 2003 | by Staff,
LONDON – The Newspaper Society has restructured its marketing operation to reflect stronger focus on generating new business for regional newspaper members.
Walker Media replaces Starcom as Cafedirect agency
20 Aug 2003 | by Claire Billings,
LONDON - Walker Media has replaced Starcom Motive as Cafedirect's media agency, ahead of a major above-the-line drive to promote its Teadirect brand, slated for early next year.
Nike UK marketing chief to quit after three years in post
20 Aug 2003 | by Tania Mason,
LONDON - Nike UK and Ireland marketing chief Rod Connors is to leave next month after more than three years at the sportswear giant.
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