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'Je t'aime' serenades men at a urinal in new Vodafone ad

LONDON – The familiar strains of Serge Gainsbourg's 'Je t'aime' will serenade two men at a urinal, in the latest ad for Vodafone live! that breaks across Europe tomorrow.

HP backs National Gallery partnership with new TV ad

LONDON - HP will build on its relationship with the National Gallery with a new television advertising campaign that shows how its technology is helping to bring old paintings back to life.

Shelter taps Big Brother hype with eviction campaign

LONDON - Shelter is capitalising on the 'Big Brother' phenomenon with an ad campaign highlighting the problem of eviction and homelessness, breaking just as the reality gameshow reaches its finale.

NEWS BRIEF: PC World appoints Green Cathedral

PC World, the Dixons Group computer retailer, has picked digital agency Green Cathedral to manage its search engine marketing and affiliate marketing activity.

DIRECT BRIEF: Scottish Power appoints Navigator Responsive Advertising

Scottish Power has appointed Edinburgh agency Navigator Responsive Advertising to handle its DM business following a three-way pitch against Story and incumbent Marketing Advantage. Scottish Power has briefed the agency to target existing and prospective customers as well as small businesses.

PROFILE: Brand source - John Evans, Global marketing director, Thames Water

John Evans has the uncanny knack of making water seem interesting. Two days into his job as global marketing director for Thames Water, you'd expect his enthusiasm to be high, but it is also infectious.

Watchdog forces BT to cut internet prices by 17%

LONDON - BT has been ordered to cut its wholesale internet prices by 17% in a move that the regulator hopes will bring down the price of access for consumers.

Simply Energy launches advertising and DM initiatives

LONDON - Simply Energy, the independent telephone-based consumer advice service for gas and electricity prices, has hired marketing agency Tattoo Marketing to undertake advertising and direct marketing initiatives to develop the Simply Energy brand.

Times Online partners with BT to launch SME advice site

LONDON - In association with BT Business Plan, Times Online has launched SME, a new website offering advice to small- to medium-sized businesses.

3 forced to defend video quality after ad complaints

LONDON - Hutchison has been forced to demonstrate the picture quality of its video mobile phone handsets to the advertising watchdog after viewers complained that television ads showed much better quality images than in reality.

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