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LONDON – The Book Tokens brand has been redesigned and relaunched as National Book Tokens by LMC Design ahead of a national advertising campaign to reinforce their market position.
LONDON - The International Herald Tribune is hoping to increase advertising revenues with the launch of a new section for luxury goods advertisers, appearing every Thursday in the title.
LONDON - 'Bend It Like Beckham' star Keira Knightley is to take on a rather more glamorous role as the face of British jeweller Asprey in a global advertising campaign.
Originally published in 'Cool BrandLeaders', August 2002. The book reviews the UK's strongest cool brands as judged by the independent Brand Council Judges.
LONDON - Sony is using an online viral campaign based around its brand message 'You make it a Sony' to raise awareness of its portable stereos, the Sony Net MD and Atrac CD Walkman, as well as the benefits of accessing music online.
LONDON - Your Home, the magazine closed by the National Magazine Company at the end of last month, has been given a new lease of life with the news that it has been bought by Essex-based publisher Essential Publishing.
NEW YORK - Polaroid looks set to review its global advertising account, currently held by Publicis Groupe agencies, with reports that it has invited several agencies to tender.
Zhang Ruimin, CEO of the Haier Group--the Chinese company that is the world's fifth-biggest maker of white goods--describes his plan to create a global brand.
