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Procter Gamble is investing 5m in a marketing programme to support improvements to its Pampers Baby Dry nappy brand. The activity includes TV ads from Saatchi Saatchi that focus on changes such as redesigned leg cuffs. Pampers is also introducing a five-plus size to meet the needs of older babies....
Brylcreem has launched an MMS promotion in partnership with MTV, called the 'Bad Barnet Challenge'. It encourages young men to send in picture messages of their mate's worst hairstyles in return for a free sample of Brylcreem Next Generation Ultra Gel.
Nivea is conducting a nationwide sampling promotion to boost sales of its deodorant. Created by integrated marketing agency Mercier Gray, the work involves a 'Protection Squad' dressed in white combat uniforms giving away product samples on the street. They will encourage consumers to 'Banish wetness...
Aller-eze, owned by Novartis Consumer Health, has introduced a range of point-of-sale material by Endacott RJB Marketing. It is aimed at independent pharmacies and includes a counter unit that features an integrated tissue dispenser with the line 'Take a tissue? Take Aller-eze'.
LONDON - Brylcreem, the male hairstyling brand, is launching the UK's first interactive picture messaging and online viral campaign, with MTV, for its Next Generation Ultra Gel brand.
LONDON - Boots No 7 mascara could be the crucial element in a successful bank robbery, a new television advertising campaign will tell viewers this week created by J Walter Thompson.
LONDON - Plans to ban tobacco ads during Harold Wilson's government in the 1960s were abandoned after civil servants warned it would rock the ailing UK economy, according to documents released yesterday.
WASHINGTON - American teenagers are being targeted in a hard-hitting anti-smoking cinema campaign launching in the US, which dramatically features 1,000 young people dropping to the ground dead.
Client: BigD Nuts and the Institute for Cancer Research PR Team: Communique PR Campaign: BigD says Nuts to Testicular Cancer Timescale: June 2003 - ongoing Budget: Less than 50,000
Client: aquarterof.co.uk PR Team: Octopus Communications Campaign: Launch of aquarterof.co.uk Timescale: February - May 2003 Budget: 6,000
