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When business and computer people put their heads together, they can transform a company's IT architecture. Article from Mckinsey Quaterly.
The Committee of Advertising Practice (CAP) has updated the rules on e-mail marketing in the British Code of Advertising, Sales Promotion and Direct Marketing (the CAP Code).
Zhang Ruimin, CEO of the Haier Group--the Chinese company that is the world's fifth-biggest maker of white goods--describes his plan to create a global brand.
This report, by the International Association of Consumer Food Organizations for the World Health Organization consultation on a global strategy for diet and health, gives a thorough report into the trends, brands, related health problems and scale of food marketing and advertising to children.
