Lexus sponsors Observer supplement for RX300 launch
26 Jun 2003 | by Claire Billings,
LONDON - Guardian Newspapers has signed a six-figure advertising deal with luxury car marque Lexus to back its launch into the 4x4 market with its new RX3000.
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CAMPAIGN: Consumer PR - Ansell makes outdoor sex a focus of its PR
27 Jun 2003 | by Steve Aston
Client: Ansell Healthcare - Mates Condoms PR Team: GCI London Campaign: Safe Outdoor Sex Timescale: March - June 2003 Budget: Between 50,000 and 75,000
Big Bertha backed in £3m Claydon Heeley campaign
23 Jun 2003 | by Juliette Garside,
LONDON - Golfers are encouraged to throw away their old golf clubs in a £3m integrated campaign from Claydon Heeley Jones Mason for a new club from Callaway Golf.
INTERNATIONAL: Barr brings in CSI to handle launch for contraceptive
20 Jun 2003 | by Sara Calabro
MADISON, NJ: Barr Laboratories has appointed Communications Strategies (CSI) to handle the launch and post-launch PR for Seasonale Extended-Cycle, a new oral contraceptive that is designed to reduce the frequency of women's periods from 13 to four per year.
Watchdog forces Harvey Nicks to pull 'fashion victim' ads
11 Jun 2003 | by Juliette Garside,
LONDON - Harvey Nichols & Co, the luxury department store, has been told to withdraw its 'fashion victim' advertisement, which features a woman driver about to run over a pedestrian while she applies lipstick in her rearview mirror.
Revlon shortlists four in £3m media buying review
05 Jun 2003 | by Staff,
LONDON - Revlon has shortlisted four agencies for its £3m media account, with incumbent Mediaedge:cia not pitching again for the work.
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