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Yell.com hires AKQA for online B2B advertising drive

23 Jun 2003 | by Claire Billings,

LONDON - Yell.com, the online classified directory service, has launched an online marketing campaign to raise its profile as a search engine for business through newly reappointed digital creative agency AKQA.

Publicis is latest ad group to focus on global healthcare

19 Jun 2003 | by Jennifer Whitehead,

LONDON - Publicis Groupe is the latest advertising company to launch a dedicated healthcare network, with the formation of Publicis Healthcare Group.

PHD Compass Manchester wins local Baxi Potterton work

19 Jun 2003 | by Claire Billings,

LONDON - PHD Compass Manchester has been handed the £1.5m media planning and buying account for central heating and hot water products manufacturer Baxi Potterton.

Just2 wins online media buying task for LSI Logic

18 Jun 2003 | by Staff,

LONDON - Just2, the online division of Just Media, has won the online media task for IT firm LSI Logic Storage Systems.

Experian acquires Yell's direct marketing arm

17 Jun 2003 | by Staff,

LONDON – Experian, the marketing services firm, has acquired Yell Data, the business-to-business direct marketing arm of international directories group Yell.

Evening Standard rebrands jobs supplement as ads fall

16 Jun 2003 | by Jennifer Whitehead,

LONDON - The Evening Standard is rebranding its Monday 'Just The Job' supplement as Londonjobs.co.uk, in the wake of an 8% fall in recruitment advertising at the newspaper.

Gyro picks up Causeway business task

16 Jun 2003 | by Claire Billings,

LONDON - Construction software firm Causeway Technologies has hired Gyro Group to develop an integrated business-to-business communications strategy to help it grow its market share.

Proximity wins Royal Mail below-the-line account

06 Jun 2003 | by Claire Billings,

LONDON - Proximity London has picked up the below-the-line brief for Royal Mail, following a successful joint pitch with its sister agencies Abbott Mead Vickers BBDO and Wolff Olins for the postal operator's estimated £40m communications business.

Parker Pens pushes corporate gifts relaunch with DM

04 Jun 2003 | by Claire Billings,

LONDON - Parker Pens is relaunching its personalised products into the corporate gift market with an integrated campaign through KLP Euro RSCG.

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