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LONDON - A new service claims it will be able to measure the impact of online and offline advertising, marketing and PR campaigns on a geographic basis.
LONDON - Surfers are flocking to the 'Charlie's Angels: Full Throttle' movie website as the sequel, staring Demi Moore, gets its worldwide release, according to Nielsen//NetRatings.
LONDON - Internet users do not want bigger ads, according to new research that flies in the face of current industry thinking about the size and shape of online advertising.
LONDON - Commercial search firm Overture Services has signed a deal to provide paid placement search results for the classified ads website Loot.com.
NEW YORK - Mark Sitley, one of the creatives behind Fallon's award-winning series of films for BMW starring the British actor Clive Owen, is to join Euro RSCG MVBMS as an executive creative director.
LONDON - Worried that it might end up with a house full of men, Channel 4 introduced new contestant Lisa into the 'Big Brother' house at the weekend after more than 5m people watched Tania evicted from the 'Big Brother' house on Friday.
LONDON - YMCA England has hired direct marketing agency CCB-Profits from Data to pioneer pre-promotional research to allow it to test DM creatives before they are used in new campaigns.
LONDON - Draft London has hired I-D Media's Rhydian Fisher to spearhead new business in its digital division, an area the direct marketing agency has identified as having major growth potential.
LONDON - BBC Worldwide has signed a deal with the Press Association to distribute the corporation's news footage to other broadcasters via its website.
LONDON - Digital agency I-D Media London has been appointed to build the online presence of independent record label Concept Music, home of Jamie Benson, former lead singer of girl band Hepburn.
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