Levi's targets teen girls with Lady range
29 May 2003 | by Alexandra Jardine
Levi-Strauss is targeting the teenage girl market for the first time since 1935 with the launch of Lady Levi's.
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Dr Martens plans 'utility' return to fight sales slump
29 May 2003 | by Alexandra Jardine
Dr Martens, the iconic footwear brand, is to go back to its utility boot roots and reinvent itself as a brand for workers to stem declining sales.
JD director exits after profits fall
29 May 2003 | by Mark Kleinman
JD Sports, the UK's biggest sports fashion retailer, has parted with long-time marketing director Tim Gardiner less than a month after announcing its first profits fall as a public company.
NEWS BRIEF: George at Asda searches for marketing head
29 May 2003
George at Asda is hunting a head of marketing after Claire Bulman was poached by Alliance Leicester to oversee marketing for its business banking operation. Bulman will report to director of business development Stuart Fraser.
NEWS BRIEF: Mothercare to trial new store format
29 May 2003
Mothercare is to trial a store format called Mothercare Lite, focusing on clothing, as part of the group's turnaround plan under chief executive Ben Gordon.
BRANDING BRIEF: Atomic Kitten clothing range rolls out to Bhs
29 May 2003
Atomic Kitten's AK clothing range is rolling out to all 160 Bhs stores nationwide, following a launch in selected stores in February (Marketing, January 23). The brand, created by The Licensing Company, consists of two ranges aimed at six- to 13-year-old girls.
BRANDING BRIEF: Charles Tyrwhitt hires Corporate Edge for review
29 May 2003
Charles Tyrwhitt, England's biggest seller of quality shirts through the internet and mail order, has hired Corporate Edge to review its brand positioning and explore potential market opportunities.
GUS home shopping business goes to Barclay brothers
28 May 2003 | by Claire Billings,
LONDON - The mail order arm of GUS, including the Choice and GUS catalogues, is to be sold to the Barclay brothers for £590m and is expected to be merged with their existing mail order firm Littlewoods.
Nike escalates trainer war with Air successor
22 May 2003 | by Mark Kleinman
Nike has patented a trainer technology called Cage Zoom that allows runners to change the shape of their shoe during exercise.
STOP PRESS: Nike retail director leaves company
22 May 2003
Nike's UK retail director, Stuart Nishikawa, has left the company. He has been replaced by Hamid Raja, general manager of Niketown London.
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