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The DMA has launched an initiative to clean up business-to-business data, but the industry must get behind it if it is to be a success, writes Simon Lawrence, joint managing director of Information Arts.
This is a familiar warning for 'over the counter' (OTC) medicines. But should this now be applied to everyday food products and vitamin supplements? Following the recent spate of health scares, does the consumer need more legal protection before taking a trip to the local supermarket? Legal and brand...
LONDON - Taylor Nelson Sofres, the market research firm, has finally agreed to buy rival company NFO WorldGroup from the cash-strapped US advertising behemoth Interpublic Group.
LONDON - Pfizer has consolidated the $147m media planning and buying business for Pharmacia into Carat New York, which already handles the massive Pfizer account, following its merger with US pharmaceutical rival last month.
LONDON - Sanatogen has scored a coup with a one-off advertisement featuring Tony Blair on the occasion of his 50th birthday, after the Prime Minister referred to the ad in a meeting with newspaper executives.
LONDON - Advertising industry groups, including Brand Republic, representing more than 1,500 agencies and 500 clients in the UK have come together to back a single database that aims to make the process of finding an ad agency easier than ever.
LONDON - Eight-year-old web agency The Hub is to split its business into two new divisions focusing on interactive marketing and technology.
