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Somehow, the newest and potentially the most exciting form of marketing has managed to get itself in a bit of a fix, writes Andrew Blackwood, UK operations director for online direct response agency Dealgroupmedia .
The DMA has launched an initiative to clean up business-to-business data, but the industry must get behind it if it is to be a success, writes Simon Lawrence, joint managing director of Information Arts.
LONDON - Land Rover is inviting prospects to test drive the new Range Rover at a country mansion to generate sales.
The international development charity VSO has appointed Kitcatt Nohr Alexander Shaw to handle its fundraising direct marketing account after a multi-staged pitch with numerous agencies. VSO plans to raise its fundraising income by 50 per cent.
LONDON - Interpublic Group has killed off The Partnership, mooted as its third network grouping, in favour of a new global alliance between Draft Worldwide, its below-the-line specialist, and Lowe.
LONDON - Lida has won a digital brief from COI Communications to help provide support for suicidal young men, following a three-way pitch.
LONDON - The sales promotion industry has accused EU ministers of holding up the development of sales promotion regulations across Europe.
LONDON - BBDO Asia-Pacific, after lagging behind other networks in the race to offer integrated services, has named Jon Pye as head of its new customer relationship management and direct marketing arm.
LONDON - Walt Disney Parks and Resorts has poached a senior marketer from First Choice Holidays to take on a direct marketing post to strengthen the company's relationships with consumers.
LONDON - The Office of the e-Envoy, the government department set up to encourage the UK public to go online, has handed Tullo Marshall Warren a key assignment to target groups who rarely use the internet.
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