NEW YORK - Virgin Atlantic has handed its US advertising account to Miami creative hot shop Crispin Porter & Bogusky, an agency that already has some experience with British brands having created the launch campaign for the Mini in the US.
LONDON - Radiohead are using a phoney poster campaign, which appears to invite wannabe Hollywood stars to enter a 'Pop Idol'-style talent contest, to promote a new album track 'We Suck Young Blood' across Los Angeles.
LONDON - Sanatogen has scored a coup with a one-off advertisement featuring Tony Blair on the occasion of his 50th birthday, after the Prime Minister referred to the ad in a meeting with newspaper executives.
LONDON - More than 80% of internet users in the UK who have bought a car in the last six months, or who will buy a car within a year, have used the internet to help them, according to research.
LONDON - Warner Village Cinema is backing 'X-Men 2', which last weekend achieved the highest opening of the year in the UK, with an online campaign to increase customer spend.
LONDON - YooMedia, the interactive TV company, has secured £1.65m in funding and says that it is in line to reach profitability, after being forced to cut over a third of its workforce last November.
LONDON - McDonald's has decided against using the Golden Arches, one of the world's most-recognised brand symbols, on the McCafe eateries that it believes will help revive its flagging fortunes.
LONDON - Hedrush Media, publisher of IDJ magazine, has become the latest publisher to attempt to tap into UK clubbers' passion for summer in the Balearic island of Ibiza with the launch of the Good Club Guide.
LONDON - Commercial radio sponsors are to get state-of-the-art accountability as Capital Radio launches an on-air digital system to help advertisers track their on-air mentions and presenter credits.
NEW YORK - Starcom MediaVest is to include online properties in its upfront media buying season for the first time, as clients find that digital marketing is vital to their success.
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