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MindShare set to win bulk of Abbey National £27m media

LONDON - High street bank Abbey National is poised to award the bulk of its £27m media planning and buying account to MindShare as part of a sweeping review of its marketing activity, with Naked being appointed on a project basis.

YooMedia debuts Big Brother game on Freeview channel

LONDON - YooMedia, the interactive TV entertainment company, has launched the first iTV games channel on Freeview, which includes a game specifically designed around Channel4's 'Big Brother'.

Eposs to expand retail market for mobile games content

LONDON – Mobile entertainment firm Eposs is set to expand the retail market for mobile phone games by forming strategic partnerships with mobile gaming specialists Digital Bridges and Mobile Avenue.

English Institute of Sport unveils revamped website

LONDON - The English Institute of Sport has relaunched its website as a resource for the country's top athletes, coaches, sports administrators, media and the sporting public.

Murdoch 'face' of drive against US media liberalisation

LONDON - News Corporation chief Rupert Murdoch has become the unwitting star of a TV and press ad campaign in the US that opposes the relaxation of media laws in the US and argues that easing laws will put Murdoch on every channel.

I am student, hear me roar at the Cannes Lions Academy

LONDON - Most advertising executives' idea of a good time at Cannes probably does not include a week of study, but the festival is launching an academy for students of the advertising profession.

The Demographic Shift - 23

One of the problems of the demographic shift, as I've already written, is dating. Weird things start to happen to you when at some point you run out of people to date and decide that sleeping with your friends really isn't that bad an idea, writes Gordon MacMillan , in part one of 'Dating Frenzy'.

Emap appoints Daisley to head OneNation sales team

LONDON - Emap has promoted Bruce Daisley to the post of national brand sales director, where he will be responsible for heading up its recently unveiled youth radio sales team OneNation.

Billetts angers adland with call for airtime regulator

LONDON - The media auditor Billetts has sparked controversy with a proposal that the Competition Commission allows a single ITV sales point in 2006 and appoints an auditor to regulate airtime deals in the meantime.

Audi picks In Style and Marie Claire for launch of TT150

LONDON - IPC Advertising has won the women's marketing spend for the launch of the new Audi TT150, which will be promoted in the July issues of IPC Media's glossy monthlies Marie Claire and In Style.

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