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Pimm's to help British enjoy summer in the pouring rain

LONDON - Gin liqueur Pimm's is to make light of the traditional British summer in a new television campaign starring Harry, the naive hooray Henry who appeared in last summer's ads for the spirit.

Heart Foundation suffocation ad most complained about

LONDON - An ad for the British Heart Foundation, showing a woman suffocating with a plastic bag over her head, received more complaints than any other press ad in 2002, with 315 people saying they were worried it would encourage children to copy it.

Jowell defends deregulation in communications bill

LONDON - Media secretary Tessa Jowell has strenuously defended the government's stand on allowing US companies to invest in UK television and allowing Five to be bought by News Corporation's Rupert Murdoch.

AOL home state promises harsh penalties for spammers

NEW YORK – The war against spammers has been ratcheted up a notch as the US state of Virginia yesterday passed a law that imposes harsh penalties on those behind the deluge of spam emails.

Agency Republic raids Ogilvy Interactive for creatives

LONDON - Agency Republic has strengthened its creative team with the news that it has hired Ogilvy Interactive's James Cooper and Pierre Odendaal.

ITV warned of merger ban and TV sales house sell-off

LONDON - The Competition Commission has sent letters to Granada and Carlton, as part of its inquiry into their £2.6bn merger, which warn it is considering a complete ban on the merger as well as possibly forcing the two to sell off their TV sales houses.

Digital newspapers help bring in new readers says Gates

NEW YORK - Bill Gates has warned that publishers who view websites as mere sidelines for their print editions are ignoring the next generation of readers.

O2 backs Big Brother for another season in £4.5m deal

LONDON - O2 has renewed its sponsorship of Channel 4's 'Big Brother' in a £4.5m deal, expanding its coverage to include media messaging, quizzes, games and a 'Big Brother' Wap site.

Government trials interactive voting on Sky Digital

LONDON - Sky Digital is running a pilot scheme, in conjunction with the Office of the Deputy Prime Minister, for its digital subscribers to vote in local elections via their remote control.

Too early for British Seventeen plans says NatMags

LONDON - Hearst has not ruled out the launch of a UK edition of its latest acquisition, the teen magazine Seventeen, but National Magazine Company chief Terry Mansfield has said it is too early to make international plans for the magazine.

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