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Mirror remains anti-war despite fears about circulation

24 Mar 2003 | by Gordon MacMillan,

LONDON - Despite growing support for the war in Iraq and fears that thousands of readers are abandoning the paper, the Daily Mirror is continuing this week with its anti-war stance.

Parental consent should be sought for youth texting

24 Mar 2003 | by Jennifer Whitehead,

LONDON - SMS marketers should seek parental consent before targeting minors with their campaigns, according to a new set of industry guidelines.

AOL to bid for internet rights to Premiership football

24 Mar 2003 | by Staff,

LONDON - AOL Time Warner is to bid for the internet rights to show Premier League highlights, adding to its Italian football and international rugby offerings.

Traffic Agency offers click-throughs on keywords search

24 Mar 2003 | by Staff,

LONDON - Hampshire-based outfit Dotcom Agency has launched a new unit, Traffic Agency, offering a service selling click-throughs to 'keyword domains'.

'Unashamedly elitist' Spectator launches ad campaign

24 Mar 2003 | by Francesca Newland,

LONDON - The Spectator has launched an advertising campaign to coincide with its 175th anniversary, which mocks The Economist in one ad and plays up to the magazine's snobby image with the slogan 'unashamedly elitist'.

JCDecaux wins Masterfoods pan-European outdoor task

24 Mar 2003 | by Claire Billings,

LONDON - Masterfoods has handed JCDecaux its pan-European outdoor advertising business for the next four years.

Ingram backs management buyout of CD:UK TV firm

24 Mar 2003 | by Staff,

LONDON - Chris Ingram, the former Tempus chief executive, has backed a management buyout of the TV production house behind ITV chart programme 'CD:UK' and 'Inspector Morse'.

Rocket wins integrated strategy for London Institute

24 Mar 2003 | by Jeremy Lee,

LONDON - Rocket, the communications specialists, has won the integrated international communications strategy for The London Institute.

Broadcasters divert programme funds for war coverage

24 Mar 2003 | by Staff,

LONDON - Extended coverage of the war on Iraq will force broadcasters the BBC, ITV, Sky, Channel 4 and Five to divert funding from new programming to meet costs of broadcasting the war.

Premier League to defend Sky's live rights deal to EC

24 Mar 2003 | by Claire Billings,

LONDON - The Premier League is set to defend its £1.1bn three-year TV rights deal with BSkyB to the European Commission this week.

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