to remove filtersBook review: BRANDchild
01 Mar 2003 | by Martin Lindstrom and Patricia B Seybold
Tweens (8 to 14 year-olds) are a new type of audience. An increasingly powerful and smart consumer group, they spent $300 billion across the globe last year and influenced an additional $350 billion spend through their parents. They are different in every way. By Martin Lindstrom and Patricia B Seybold.
