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LONDON - The Western Mail, the national newspaper of Wales, is relaunching on March 20 backed by a campaign that will cover television, outdoor and radio as well as a major PR push.
Surprisingly, there is a way to get consumers to open their direct mail, read it, study it, keep it for a few years and even look back at it from time to time, writes Steve Gass, IT director of Opus Trust Marketing .
T-Mobile, the world's second-biggest mobile network, is reviewing its 10 million below-the-line UK business as it looks to consolidate the account into a single agency.
WWAV Rapp Collins has landed the 4 million BT Business direct marketing account.
LONDON - Online agency Egovision has overhauled the Hong Kong Legends DVD and video website in an effort to make it the number one destination on the web for martial arts entertainment.
LONDON - A direct mailing from The Telegraph Group for its Telegraph Wine Service has come under fire from the advertising watchdog for misleading members about the price of a bottle of wine.
LONDON - Andy Smith, the recently appointed chairman of DMA in the North, has unexpectedly left Ebiquita, where he was director of strategic accounts and partnerships.
LONDON - Virgin Mobile has moved its below-the-line account, estimated to be worth £6m, from Liquid Communications to B'lowfish Advertising without a pitch.
LONDON – International development charity VSO has appointed London-based new media agency Underwired as its online creative agency.
LONDON - Ford, the UK's biggest-selling car marque, is on the verge of one of its most significant marketing innovations as it prepares to sign up to the Nectar loyalty programme.
