LONDON - Cordiant Communications has confirmed it has entered into preliminary discussions regarding the sale of certain Australian assets, including the country's biggest advertising agency George Patterson Bates.
NEW YORK - Raytheon, the US defence and aerospace firm, is launching a corporate advertising campaign to raise awareness of its brand, as the US prepares to go to war with Iraq.
NEW YORK - Shares in the Interpublic Group of Companies were heading downwards again this afternoon after JP Morgan downgraded the company's stock, dropping 5%.
LONDON - Guerrilla marketing agency BlueberryFrog has been appointed by Interbrew to create an international campaign for its Belgian white beer brand Hoegaarden.
LONDON - Marketing budgets will be shifted away from traditional media and into direct marketing campaigns harnessing new media this year, according to research.
LONDON - Confirming that people can not refuse a flutter, 'Fruit Machine' remains in the top slot for second month in the mobile games chart, according to Telecom One.
LONDON - Pioneer has launched a dynamic new-look, user-friendly website with a comprehensive search capability and the ability to download product images directly from the site.
LONDON - British Sky Broadcasting has had its rating outlook raised by the credit agency Standard & Poor's, but saw its share price drop by 2.3% against overall falls on the market.
LONDON - Initiative Media has picked up the European media account for VF Corp's sports bag brands Eastpak and JanSport following a competitive pitch.
LONDON - GWR Group has signed a carriage deal for its flagship radio station Classic FM and its three digital radio brands, Core, The Storm and Planet Rock, on Telewest Broadband.
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