US newspaper advertising revenues up by 4.4%
25 Feb 2003 | by Staff,
NEW YORK - US newspaper ad revenues rose by 4.4% in the last quarter of 2002 to $12.8bn (£8.1bn), but across the full year were still down by 0.5% on 2001.
LONDON - The government is facing mounting opposition to its plans to relax media ownership rules concerning Five and ITV, which could delay the publication of the communications bill.
NEW YORK - US newspaper ad revenues rose by 4.4% in the last quarter of 2002 to $12.8bn (£8.1bn), but across the full year were still down by 0.5% on 2001.
LONDON - Egg, the online bank famous for its quirky advertising campaigns, is spending £5m looking at expanding the brand into the US.
NEW YORK - Organic has won the task to design the website for the 2003 Second Annual Tribeca Film Festival, which is part of an effort to revitalise lower Manhattan.
LONDON - Handbag.com is driving new users to its site with an advertising campaign including print and online activity, coupled with a marketing drive in Boots the Chemist stores.
LONDON – A week after pay-for-performance search company Overture paid $140m (£88.9m) for search engine AltaVista, it is back on the acquisition trail with its purchase of the web search unit of Fast Search & Transfer in a deal worth as much as $100m.
LONDON - The end of 'RI:SE', Channel 4's struggling breakfast show, came a step closer today with the news that Edith Bowman is set to leave the show as its ratings plummet to a ratings score of zero.
LONDON - The highly anticipated launch of Richard Desmond's celebrity title New! offers nothing that IPC Media and Emap are not already doing, but with the public's insatiable appetite for celebrities, media buyers still expect it to succeed.
NEW YORK - Full-year earnings rose by 9.8% to $643m (£407m) at the Omnicom Group, which owns advertising agencies including BMP DDB, boosted by a strong performance in the US and growth during the final quarter of the year.
LONDON - Sir Martin Sorrell says that there is a growing trend in the US for advertisers to demand get-out clauses in case the country goes to war with Iraq.