Sony UK hires WebtraffIQ to improve customer loyalty
11 Dec 2003 | by Jennifer Whitehead,
LONDON - WebtraffIQ has been appointed by Sony UK to manage website measurement and analysis as part of an effort to increase customer loyalty.
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Time off work for celebrating what you believe in
12 Dec 2003
As brand and legal guru Ardi Kolah reports in his last column of the year, there's now a new legal duty on employers to recognise other religious holidays and not just Christmas.
PPA backs magazine advertising in £5m marketing push
10 Dec 2003 | by Staff,
LONDON - The Periodical Publishers Association has launched a £5m initiative aimed at promoting magazine advertising to brand managers and agencies.
AOL launches website to drive UK advertising sales
10 Dec 2003 | by Staff,
LONDON - AOL UK, the internet arm of Time Warner, has launched a website as part of its campaign to promote the virtues of advertising online.
Echo's Murray to head ValueClick e-mail division
10 Dec 2003 | by Staff,
LONDON - Marketing services company ValueClick has established an e-mail marketing arm and hired Echo Direct sales director Regan Murray as the division's sales manager.
Times Online broadens appeal with business relaunch
05 Dec 2003 | by Jennifer Whitehead,
LONDON - The Times Online is relaunching its business channel to provide information by industry sector and broaden its appeal to the business audience.
CAMPAIGNS: Video venues inspire global conferencing - B2B PR
05 Dec 2003 | by Adam Hill
Client: face2face PR Team: The Whiteoaks Consultancy Campaign: Launch of face2face Timescale: June 2003-ongoing Budget: Undisclosed
Comic TV spots launch new Beechams throat lozenges
01 Dec 2003 | by Staff,
LONDON - A TV campaign by Grey London launches GlaxoSmithKline’s Beechams Max Strength lozenges with a series of comic warnings on the perils of a sore throat.
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