Clutter? What Clutter?
12 Dec 2003 | by Angus Jenkinson and Branco Sain
The CODAR model proposes that each and every marketing communication contains a blend of five elements that can be related to the experience of the customer.
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Ford StreetKa - a new star shines over the old brand
19 Dec 2003 | by Professor Angus Jenkinson and Branko Sain
How Ford turned StreetKa from a car into a celebrity. By Angus Jenkinson, Professor of Integrated Marketing and Branko Sain, Research Fellow in Integrated Marketing at Luton Business School.
World growth and inflation forecast
02 Dec 2003 | by Economist Intelligence Unit
A global economic recovery is well under way The Economist Intelligence Unit expects world GDP growth (on a purchasing power parity basis) to average 3.4% in 2003, rising to 4.1% in 2004 and 2005. Report from The Economist Intelligence Unit.
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