to remove filtersPowerade grabs Coke hoarding for victory parade
09 Dec 2003 | by Staff,
LONDON - Sports drink Powerade capitalised on England's victorious rugby union team parade through the capital on Monday with a classic piece of ambush marketing.
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Remington pushes patriotic bikini trims in rugby tie-in
09 Dec 2003 | by Jennifer Whitehead,
LONDON - Brands as diverse as Remington Trim & Shape to the National Union of Teachers have joined the scrum to associate their brands with rugby union in the wake of yesterday's victory parade.
Boots awards Mother and Naked ad and media account
09 Dec 2003 | by Gordon MacMillan,
LONDON – Boots has awarded its £44m advertising and media account to Mother and Naked Communications respectively.
Quiet Storm resigns Lastminute over contract dispute
09 Dec 2003 | by Jennifer Whitehead,
LONDON - Quiet Storm has resigned the Lastminute account after failing to come to an agreement over switching from project work to a retainer basis.
Clothes brand O'Neill renews MTV sponsorship deal
09 Dec 2003 | by Staff,
LONDON - Alternative clothing brand O'Neill has renewed its sponsorship of MTV Europe's MONO extreme sports programming.
Ofcom appoints regulator Bowe to head consumer panel
09 Dec 2003 | by Chris Scott,
LONDON - Media regulator Ofcom has appointed Colette Bowe from Thames Water as chair of its consumer panel as it gears up to assume its powers at the end of the year.
Emap Advertising assembles Project Tyson sales team
09 Dec 2003 | by Staff,
LONDON - Emap Advertising has put together a sales team for the January launch of its new men’s magazine.
Coca-Cola to extend music links with own download site
09 Dec 2003 | by Chris Scott,
LONDON - Coca-Cola is to launch an internet music download service next month in the UK, making it the first consumer brand to launch such a service.
Beattie named best creative director of 2003 at BOBs
09 Dec 2003 | by Jennifer Whitehead,
LONDON - Trevor Beattie has triumphed over some of London's top names in advertising, including fellow TBWA creative Paul Silburn, to be named the best creative director at the Best of the Best Awards.
Mother's New York office picks up first work with NBA
09 Dec 2003 | by Staff,
LONDON - Mother has picked up its first work since launching an office in New York, winning an assignment from the National Basketball Association.
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